In an increasingly digital and data-driven commercial environment, developing a data-driven marketing strategy has become imperative for organizations looking to optimize their performance and gain competitive advantages. This analytical approach enables companies to make decisions based on empirical evidence, direct marketing efforts more effectively, and personalize the customer experience. Data-Driven

E-commerce has radically transformed the way businesses approach their consumers, fostering an environment in which data-driven decision-making emerges as a fundamental pillar for success and sustainability in a highly competitive market. In this context, organizations seek to unravel the complex interactions between their operations, consumer behavior, and market trends to

The current digital era is marked by the massive accumulation and the possibility of real-time data analysis. This phenomenon has opened a window of opportunities for organizations focused on enhancing customer experience (CX). Data, when used effectively, enable a deep understanding of consumer behavior, preferences, and needs, allowing businesses to