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Publicaciones

CRM and Automation Integration
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Essential tools and applications for managing your e-commerce business

markdown In an era of clicks and digital shopping carts, it has become an imperative necessity for businesses seeking growth and consolidation to master the e-commerce space. Effective management of an online business requires a mix of sophisticated tools and applications specifically designed to optimize everything from inventory management to

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Strategies and Businesses
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The importance of customer relationship management (CRM) in e-commerce

markdown With the constant evolution of e-commerce, businesses face the challenge of keeping pace with changing consumer expectations and market dynamics. Customer Relationship Management, known as CRM in English, has become an indispensable tool for creating and maintaining a competitive edge. This article delves into the advanced technical aspects of

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Advantages and Disadvantages
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PrestaShop, e-commerce platform

PrestaShop emerges on the digital stage as a robust and flexible e-commerce solution, granting merchants and developers the necessary means to build and manage online stores efficiently. This open-source platform, primarily focused on small and medium commerce, offers the possibility to customize stores without restrictions, deploying a vast array of

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Real Estate Marketing
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Evolution of real estate marketing.

Real Estate Marketing is a discipline in constant metamorphosis that, over the years, has seen the intersection of technological evolution with the most advanced commercial strategies. From its inception, its aim has been to highlight available properties and facilitate their sale or rental, but the way this goal is achieved

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