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Ecommerce Applications
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IoT and e-commerce: opportunities and challenges

In the confluence of e-commerce and the Internet of Things (IoT), dynamic opportunities arise that transform traditional business methods, simultaneously creating significant technological challenges for companies and consumers. The present dissertation aims to dissect the implications of this symbiosis within the modern commercial spectrum, attending from essential theoretical paradigms to

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Security and Privacy
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Best practices for security in IoT devices

The rise of the Internet of Things (IoT) in recent decades has revolutionized the interconnectivity between devices and transformed numerous aspects of everyday life and industry. As the integration of IoT devices into critical infrastructures intensifies and an ever-growing amount of sensitive data accumulates, good practices in terms of security

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Trends and Opportunities
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Top IoT trends in 2023

The Internet of Things (IoT) is in a constant state of transformation and maturation, leveraging synergistic exchanges with emerging technologies to expand its capabilities and applications. In 2023, innovations in the field of IoT are redefining paradigms in sectors as varied as manufacturing, healthcare, agriculture, and smart city management. With

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Security and Privacy
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Ensuring user privacy in an IoT world

In the Internet of Things (IoT) era, user privacy emerges as a crucial topic that sparks both academic interest and public concern. As connected devices proliferate in every aspect of daily life, from wearables and smart home appliances to entire cities and factories, the amount of personal data generated and

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Trends and Opportunities
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The future of IoT: forecasts and exciting developments

At the forefront of technology and innovation, the Internet of Things (IoT) continues to transform the world around us, integrating intelligence into everyday objects and fostering unprecedented interconnectivity. This already fertile field promises a future of unimaginable possibilities, where the confluence of advancements in communications, computing, and materials sets the

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Applications and Platforms
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Best mobile marketing apps for 2023

In the age of digitalization and omnipresent connectivity, mobile marketing has gained inescapable relevance as a tool for engagement and conversion. With a global population increasingly dependent on their mobile devices, marketing strategies must adapt to capture the attention of consumers where they spend the most time: on their smartphones

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Trends and Opportunities
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How businesses can leverage IoT opportunities

The adoption of the Internet of Things (IoT) has opened up a new horizon of opportunities for businesses across various industries, enabling advanced automation, real-time data analysis, and unprecedented operational efficiency. IoT applications, immersed in contexts of technological disruption, range from intelligent resource management to enriching the customer experience. Through

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Applications and Platforms
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How to choose the right mobile marketing platform for your business

In today’s competitive digital marketing landscape, choosing a mobile marketing platform is crucial for establishing an effective strategy that connects with users at the heart of their digital lives: their mobile devices. To ensure success, companies must opt for solutions that not only facilitate the delivery of relevant and customizable

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Applications and Platforms
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Benefits of mobile apps in your company\’s marketing strategy

In an increasingly digital-oriented market, mobile applications have become a crucial tool for business success and differentiation. Given their capacity to foster direct and ongoing interaction with users, apps allow companies to implement dynamic and adaptive marketing strategies, focused on providing added value and enhancing the customer experience. Impact on

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Engagement Strategies
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How to use push notifications to improve mobile engagement

markdown Push notifications are fundamental in mobile engagement strategy, acting as a direct bridge to users beyond an app’s interface. This mechanism can increase user retention, drive interaction with content or app features, and foster brand loyalty. However, its implementation requires technical and strategic understanding to maximize its effectiveness. Technical

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