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PrestaShop
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How to improve user experience on PrestaShop

In the competitive e-commerce ecosystem, an online store’s ability to offer a satisfying user experience (UX) is crucial. PrestaShop, being one of the most widespread e-commerce platforms, offers a multitude of options to optimize this experience. We will focus our analysis on practical recommendations and cutting-edge strategies that can provide

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PrestaShop
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Boost your sales with marketing strategies on PrestaShop

Currently, e-commerce platforms have positioned themselves as crucial channels for sales growth across multiple sectors, with PrestaShop emerging as one of the preferred choices due to its open-source model and extraordinary flexibility. This content management system is specifically designed to maximize the efficiency of online stores, allowing users to customize

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Magento
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The future of Magento: what to expect in 2023 and beyond?

In the realm of e-commerce, Magento has secured a leadership position, flourishing as a robust open-source platform that powers a wide range of online stores, from emerging startups to established multinational companies. Its malleable nature, a vibrant developer community, and a rich ecosystem of extensions have positioned it as an

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Magento
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How to optimize your Magento store for SEO

Magento is a robust e-commerce platform that provides merchants with the necessary tools to build and manage their online business. However, simply launching a Magento store does not guarantee traffic or sales; it is crucial to optimize the store for search engines (SEO) to enhance its visibility and attract potential

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Magento
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10 Magento extensions to improve conversion and sales

Magento, a robust e-commerce platform, has solidified itself as a leading choice for online retailers looking to scale their operations. Through the implementation of its extensions, virtual stores can significantly improve conversion rates and sales, revitalizing their presence in a highly competitive market. The following Magento extensions have been selected

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Magento
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Magento vs Magento 2: which is the best option for your business?

In the constant evolution of e-commerce, platforms that facilitate the creation and management of online stores are critical components for the success of digital businesses. Magento, an open-source and robust content management system (CMS), has positioned itself as one of the leading options thanks to its flexibility and an extensive

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Magento
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Customizing the appearance of your Magento store

Magento, the open-source e-commerce platform, offers flexibility and control over customizing the look of your store, meeting robust customization and functionality needs. This ability to tailor and tweak even the minutest detail has led to a proliferation of demand for customized Magento solutions among retailers and business owners seeking differentiation

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Shopify
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How to choose the perfect theme for your Shopify store

Choosing the right theme for a Shopify store is a critical decision that affects not just the visual identity of the brand but also usability, user experience, and effectiveness in converting visits into sales. To make an informed decision, it’s essential to understand the available options, web design trends, and

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Shopify
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5 Shopify apps to improve customer service

In the digital era, maintaining fluid and effective communication with customers is crucial for the growth of any online business. Shopify, being one of the most popular and versatile e-commerce platforms, hosts a vast ecosystem of apps dedicated to enhancing customer service quality. Let’s examine five key apps that are

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