In the current digital era, data-driven decision-making has become a fundamental cornerstone for the improvement and optimization of websites. The integration of detailed data analysis not only leads to tactical adjustments in design and functionality but also enhances the overall performance of an online platform. Data, when accurately collected, interpreted,

In the current digital era, optimizing the performance of a website is an undeniable priority for businesses and entities seeking to affirm their online presence. A/B testing, also known as split testing, emerges as a crucial scientific methodology in the continuous improvement of user experience. By pitching two versions of