The detailed and accurate analysis of web traffic has become a fundamental pillar for the success of any digital initiative. Among the most powerful tools to achieve this task is Google Analytics (GA), whose meticulous setup allows website owners to collect and analyze in-depth traffic data. At the forefront of

In the digital age, web analytics has become a fundamental cornerstone for understanding and optimizing the marketing strategies and online presence of any business. Google Analytics, the free web analysis platform developed by Google, is an essential and multifaceted tool that allows professionals to better understand user behavior on their