In the digital world, where interaction between user and platform is a daily constant, the design of corporate websites assumes critical importance. The integration of white space, also known as “negative space,” has emerged as one of the key elements in user experience, influencing perception, usability, and communicative effectiveness of

The psychology behind web design, its influence on user perception and behavior, is a field of study where the intersection of technology, psychology, and art powerfully manifests itself. Professionals specialized in this area seek to understand and apply psychological principles to create more engaging and effective online experiences both in

In the discipline of web design, grounding each aspect in the understanding and anticipation of user needs is essential for forging superior digital experiences. This systemic approach, known as user-centered web design (UCD), bases its methodology on an iterative loop of research, prototyping, and validation. This article unravels the particularities

Images and videos are crucial elements in the architecture of any modern corporate website, acting as powerful communication and interaction tools with the user. Their proper utilization can result in a significant increase in the engagement that the visitor maintains with the page, as well as in the retention and