markdown Push notifications are fundamental in mobile engagement strategy, acting as a direct bridge to users beyond an app’s interface. This mechanism can increase user retention, drive interaction with content or app features, and foster brand loyalty. However, its implementation requires technical and strategic understanding to maximize its effectiveness. Technical

In the current digital era, mobile engagement strategies have become a crucial component of business success. Brands are constantly seeking innovative ways to connect with their audience through mobile devices, in order to increase user retention and loyalty. Personalization and immediacy are determining factors in the user experience, thus dictating

In the contemporary digital era, user-centered design (UCD) has established itself as a cornerstone in the creation of mobile applications. The conjunction of an intuitive interface with a satisfactory user experience (UX) not only increases user engagement but also fosters loyalty and word-of-mouth promotion. This approach places the user at