In an era where corporate value is measured as much by financial performance as by environmental and social responsibility, understanding the intersection between sustainability and digital marketing is essential for organizations seeking to maintain a competitive edge while fostering a positive impact. This article dives into the core of current

In the age of digital transformation, where a constant flow of information and ubiquitous technology are redefining the bounds of the business world, sustainability has emerged as a fundamental pillar of any forward-looking business strategy. It is imperative that companies recognize and integrate sustainable practices into their digital processes to

The transition towards a circular economy presents itself as one of the most significant challenges with the greatest potential for transformation within the e-commerce ecosystem. This economy, which opposes the traditional linear model of “produce, use, and discard,” promotes a regenerative vision, where products, materials, and resources maintain their value