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Publicaciones

Online Customer Service Strategies
itcwebs

How to build trust in your online store

In today’s competitive e-commerce landscape, building trust is a critical component for success and differentiating an online store. Trust encompasses multiple factors, from technological infrastructure to brand perception, and its development is a process that demands constant attention to trends and consumer expectations. Security and Website Certifications The security of

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Chatbot Creation and Design
itcwebs

Implementing chatbots in e-commerce to improve customer service

In the current era of e-commerce, the implementation of chatbots has revolutionized the customer service experience by merging artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) to deliver real-time interactive and personalized services. A recent study published in the Journal of Business Research highlights that the effective

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