Artificial intelligence has significantly impacted the realm of customer service, leading to the integration of automated response systems, such as chatbots, within Customer Relationship Management (CRM) solutions. The symbiosis between chatbots and CRM aims primarily to improve and personalize interactions with customers, while increasing efficiency and the collection of valuable

The implementation of chatbots has revolutionized the way businesses interact with their customers, offering immediate and personalized solutions that promise to increase satisfaction levels. However, determining the real impact of these virtual assistants on customer experience requires a methodical and quantitative analysis that encompasses various metrics and control points. Such

In the age of digital commerce and 24/7 customer service, chatbots have become an indispensable tool for the online support strategies of companies looking to optimize their communication with customers. They not only offer unparalleled immediacy, but they are also evolving thanks to advances in artificial intelligence (AI) and natural