The rise of e-commerce has radically transformed shopping dynamics and product and service promotion methods. In an online sales environment as saturated and competitive as this, designing effective promotion and discount strategies becomes a complex challenge that combines consumer psychology, data analysis, and advanced digital marketing. This article delves into

In the contemporary digital ecosystem, loyalty programs emerge as a crucial facet for strengthening consumer relationships and creating added value in the realm of e-commerce. From both the customer retention perspective and the strategic vision to increase Customer Lifetime Value (CLTV), loyalty programs not only foster loyalty but also encourage