Mobile e-commerce, or m-commerce, has burst forcefully into the digital commerce arena, transforming not only buying and selling dynamics but also web design and optimization criteria. This mode of commercial transaction through mobile devices is supported by three pillars: the omnipresence of smartphones, the continuous improvement in connectivity, and the

The rise of e-commerce has radically transformed shopping dynamics and product and service promotion methods. In an online sales environment as saturated and competitive as this, designing effective promotion and discount strategies becomes a complex challenge that combines consumer psychology, data analysis, and advanced digital marketing. This article delves into